Usefulness of 3D Product Modeling for Ecommerce Businesses

It changes internet shopping. To distinguish themselves in a competitive market, companies are increasingly turning to new creative technologies. 3D product modeling is a leading visual marketing approach that can motivate consumers. 3D technology often coexists with augmented reality (AR).

There are already big advantages to using 3D models for e-commerce and AR. We have researched that using 3D models increases average time on a website by 21%, with a conversion rate of 33% while developing 3D representations of its products.

Benefits of 3D product design

For a beginner, turning your products online into 3D models can seem overwhelming and technologically complex.

Fortunately, you might have some of the photos needed to create 3D models. Even if you don’t, the benefits of 3D product modeling outweigh the costs.

Model your goods in 3D

3D models surpass conventional photography in terms of realism.

3D models allow you to show your goods from all angles, giving customers more knowledge than 2D photographs. 3D models are precise in terms of size, shape and color and can be used to create augmented reality experiences, which allow consumers to see products at home.

3D models on product websites help customers select the right products by giving them a realistic view of the product in many colors. 3D models allow customers to test before they buy.

3D product modeling for display advertising

Create a display ad using your 3D inventory models. It’s now much easier with Google Swirl, a new tool for creating beautiful 3D ads.

MG Motor has partnered with Poplar Studio to develop a compelling 3D advertisement for its compact crossover SUV that allows viewers to zoom, turn and move around the vehicle.

The campaign had an interaction rate eight times that of rich media. These results are typical of a 3D display advertising. Customers are 27% more likely to buy after interacting with a 3D model and 66% more likely to buy after seeing a product in AR.

3D product modeling improves Google rankings

Including 3D models is an easy method to improve your website’s SEO. Google now searches websites for 3D models and favors those that use the technology.

3D product modeling gives you an advantage

So it’s no surprise that having 3D models on your retail site gives you a competitive edge over others who use images or videos.

Over 80% of consumers use 3D views on product pages. An interactive 3D representation is preferred by over 90% of consumers. 3D models have also been shown to double the conversion rates of product pages.

With the ability to create color variations, animations, and immersive VR experiences from the same 3D model, turning your assets into 3D models can be a worthwhile one-time investment.

How to start

How can you convert your existing product catalog into 3D product modeling?

As said before, all you need are high quality photos. To make the process as easy as possible, engage with an agency who can supply high quality materials quickly and affordably.

When comparing similar services, keep in mind that most use an in-house team of 3D modelers. Unfortunately, this setup limits their ability to scale and create better products quickly.

In addition, widely accessible 3D scanners for photogrammetry will drive much of this development. This technique is fast and inexpensive, but it has limitations, such as the reflection of tiny and complex materials and features that require human 3D work on the part of designers.

About Gail Mena

Gail Mena

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