Return on Investment Modeling Techniques to Improve Loyalty Campaign Results

Find out how Loyalty ROI modeling profoundly impacts Loyalty Campaign metrics. We examine ROI modeling techniques, segmentation approaches, and how to use underlying financial analysis to help plan, implement, and report various loyalty campaign results.

Case studies and campaign measurement references are provided in the presentation.

With Calebe Perazza, Director of Loyalty Analytics for Reward paths and parent company Incentive Solutions Ltd. With special email campaign references from Mike Capizzi, Dean of Loyalty Academy and Partner of Wise Marketer.

Improve your loyalty measures and the performance of your campaigns! Complete the form below to watch this free webinar.

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Calebe Perazza is Director of Loyalty Analytics for Reward Paths. He is a professional with over 15 years of experience in Consumer Insights, who has worked for the biggest players in the Brazilian retail and New Zealand market. He specializes in data analytics, consumer behavior and strategic planning focused on the loyalty marketing industry.

Mike Capizzi is Dean of Loyalty Academy and a 45+ year veteran of the marketing services industry with extensive knowledge of the loyalty marketing space. Mike currently operates a specialized consulting firm assisting clients and supports numerous loyalty and database marketing services companies with strategic planning, marketing research projects, competitive analysis and new reviews. products / services. He is a recognized private equity advisor in investigating, understanding and profiling marketing service companies that represent potential investment opportunities. Mike is a world-renowned loyalty speaker and author and a partner of the Wise Marketer Group. He is a Certified Loyalty Marketing Professional ™ (CLMP) and has taught loyalty and marketing courses at five US universities and among practitioners in twenty different countries. He holds a BBA in Marketing from the University of Cincinnati and an MA in Media from New York University.

[Webinar] ROI modeling techniques and results of loyalty campaigns


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About Gail Mena

Gail Mena

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