Admit it, when you think of durability, the last thing that comes to your mind is sexy. That is until you see Olivia Wilde’s new campaign for All-Natural, Sustainably-sourced Products. True Botanicals.
“People tend to equate indulgence with something mean,” Wilde tells Vogue.
“If it’s eco-responsible, if it’s better for your health, it can’t be indulgent. I think we need to dig deep to rebuild the cliché surrounding the sustainability of beauty and let people understand that they can indulge in skin care and feel like they are healing, even if it is something. something that is actually very good for the environment.
In addition to wanting to redefine the way we think about sustainability, Wilde also spoke to Vogue on the fight against body stigma, its wellness tips as well as the harms of social media.
Olivia Wilde: sustainability, beauty and well-being
Durability is sexy and important
For the new campaign coming out of True Botanicals range, the writer shared that she wanted to address how we interact with the environment as well as how we view sustainability,
“Within the beauty industry, I really wanted to bring attention to celebrating what is indulgent, luxurious, pleasurable, and sexy in clean beauty.“
Love the body you’re in
Wilde addressed the censorship the female body faces, especially on social media, and she used the new campaign to tackle taboos around the female body and in doing so advocated for body positivity.
“We want to celebrate the idea of loving our own body and feeling confident because we feel beautiful and the idea that the rituals we perform for ourselves are occasions to celebrate ourselves.“
The 37-year-old added that beauty is a chance for us to interact with and celebrate ourselves and that True Botanicals products are particularly powerful in this way.
Wilde also remembers a book she read by Eve Ensler and how there was a particular story where a woman would spend every night thanking her body at the end of the day,
“It really moved me. I thought to myself, why don’t we spend more time thanking our bodies? And it’s actually something I do with my kids. Now we spend time thanking our bodies for helping us live our lives. I think if we could take the opportunity to turn beauty and skincare rituals into that kind of interaction with ourselves, into a celebration of being alive and taking care of our health, it will redefine beauty for many of us.
Mom’s self-care time
They say motherhood changes you, and it certainly is, especially when it comes to your grooming routine. The Booksmart the director shared that since having children, she has cleaned it up and simplified the way she sees beauty,
“I wanted to take care of myself smarter so that I could be there longer for my children. I didn’t want to apply a bunch of carcinogens to my skin every day. And also wanting to be more respectful of the environment because it’s just something we think about a lot more when we have children.“
The mother of two explained that when she was pregnant, she wanted to find clean and safe products. Once she gave birth, her perspective remained the same and she wanted to avoid exposing them to any kind of toxic chemicals on her skin.
Soon after, she noticed that her actions made her look and feel better,
“So from a superficial point of view, it was actually effective.“
Pure beauty is the way to go
Asked about her beauty routine, CO The actress revealed that even though she uses True Botanical products, the COVID pandemic has definitely changed the way we think about beauty, making us realize that not all of us need as much makeup as before.
She also admits that even though she tries to use only clean beauty products, it can be a bit difficult,
“It is also a question of not having a baby. I really feel like it’s overwhelming for people when you suggest that they should completely get rid of their skincare and makeup and hair and everything that is toxic. I admire those who do and I work towards it. But I think it’s also a question of small steps and moderation. Just try to eliminate what you can.“
The good news is that, as Wilde notes, many companies are doing their part to create more sustainable products, ”The idea of indulging in beauty without sacrificing our security is now an expectation rather than an aspiration, and it’s really exciting.“
Devote your time (wisely) to your health
The past year has definitely taught us that nothing is certain and that life is short. Time being such a precious commodity, Wilde asks that we spend it how we want and with the people we want, especially because it can affect our health.
Wilde shares that she chooses to spend her time exercising and drinking more water, and in doing so, she feels better than ever.
Define the limits of social media
“I know it’s difficult when you work in an industry that depends heavily on it. But on a personal level, I really found it to be something that brought a lot of peace to my life.…I think mental health is something we need to focus more on, especially coming out of this crazy year.“
So how does she unplug?
Granted, it was difficult at first, but the actress shares that like any drug rehab, it gets easier over time, especially as the benefits become more obvious. As such, she recommends that we try not to make everything so accessible and move away from applications that promote unhealthy behavior,
“Recognize what you have control over and understand that whatever you bring into your life is a choice. We have a choice in how we spend our money, our votes and how we fill our lives with media is a choice in how we want to feel.
Rituals that allow you to regain some balance and connection with your inner voice – it really has a lot to do with our health.“
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