The Market Harborough-based company said booming store sales exceeded expectations as restrictions on main streets were lifted on Monday April 12 and non-essential stores reopened.
The boost comes from the fact that online demand also increased by 50% in the first 11 months of the fashion and home goods chain’s fiscal year compared to the same time of year. last.
Joules now expects sales and pre-tax profits to exceed expectations.
CEO Nick Jones said: “We are delighted with the continued momentum of the Group, which reflects the strength of our product offering, the flexibility and diversification of our business model and the relevance of our brand to a growing number of customers.
“Our digital proposition continues to grow and we are very satisfied with the performance of our retail stores since their reopening.”
He added: “This has been a great testament to the growing appeal of the Joules brand, the appealing and lifestyle location of our store portfolio and the hard work and dedication of our colleagues at the company. during this period.
“While the past 12 months have been incredibly difficult for the retail industry, I truly believe Joules is now in an even stronger position than ever.
“We have an increasingly digital business, more diverse revenue streams and a broader product offering that is very relevant to the lifestyles of our customers.
“As the retail industry will continue to face short to medium term challenges due to the pandemic, we look to the future with confidence, supported by the strength and relevance of our brand and our business model. “