BDEX now offers a powerful audience modeling tool via 20 data activation partners

BDEX, the leading consumer data exchange platform, is pleased to announce that it has partnered with 20 of the best data connectivity platforms to deliver its latest enterprise solution: Omnisource IQ – Machine Learning.

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At BDEX, we would like to thank all of our partners for giving our clients the unhindered choice of where they would like to activate their data and connect with new clients.

With upcoming restrictions on third-party cookies and Identifier for Advertisers (IDFA) – two tools that advertisers rely heavily on to target consumers – BDEX offers an alternative solution. Omnisource IQ – Machine Learning can identify the right audiences for brands with tested accuracy of up to 84%.

With this new offering, BDEX’s proprietary algorithms analyze first-party customer data against BDEX’s 5,500 categories of consumption data and use that information to create a highly accurate model of customers’ ideal customers. Earlier this year, TiVo® became one of the first customers to leverage BDEX’s new solution to provide advertisers with unprecedented access to highly targeted national TV audiences.

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Some of BDEX’s data activation partners include:

  • – LiveRamp
  • – The Trade Desk
  • – Neustar
  • – Lotame
  • – Eyeota
  • – TruOptik
  • – Push button / T-Mobile
  • – And more.

“As the digital marketing and advertising industry evolves, we are committed to ensuring the continuity and addressability of our customers’ audience activation solutions at scale,” said Marc Fanelli, Senior Vice President of customer success and business operations at Eyeota. “We are delighted to partner with BDEX and deliver their latest cookie-free audience targeting solution.”

David Finkelstein, CEO and Co-Founder of BDEX added, “At BDEX we would like to thank all of our partners for allowing our clients to freely choose where they would like to activate their data and connect with new clients. We are confident that our new Omnisource IQ – Machine Learning solution will serve our customers immensely as the advertising industry continues to shift to a privacy-focused post-cookie environment. “

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Gail Mena

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